AKO MISMO

AKO MISMO TVC
AKO MISMO TVC 30s

Many of you have seen the AKO MISMO commercials. Of course, how can you miss it when it was first aired during the Pacquiao-Hatton match, which was broadcasted locally through GMA7? Some people still ask me what this advocacy is really about. Here's my own version to try to explain it to you.

AKO MISMO is an advocacy that aims to encourage each and every Filipino to make his or her own pledge that will help make this country a better place to live in. Whether you are a fisherman, a taxi driver, a fishball vendor, a teacher, a scientist, a banker, a politician, a businessman, you get what i mean... you must make your own commitment no matter how miniscule or how outrageous. A pledge can be as simple as stopping to buy pirated DVDs or paying your proper taxes, or going on carpool to save gas, always putting on a smile and saying thank you.

Because if we seriously want our country to progress and be more 'livable' to the millions of Filipinos, we have to start somewhere. We have to start from ourselves! Stop blaming the lawmakers, law implementers, crooked policemen or whoever, look first at yourself! Are you actually doing something for the good of your country men?

This advocacy's primary goal is to move YOU to take an INITIATIVE, rather than being a passive spectator waiting for a better tomorrow. And this is precisely why I agreed to support this cause, because it is something that I firmly believe in! Critics were bashing at the lavish spending of SMART for this campaign for the media placements and talent fees. Well, no talent fees were paid because we, endorsers all support this cause 100% , knowing how much impact this can create.

I can't keep track as to how many queries i've received asking how and where the AKO MISMO DOG TAG can be bought. Well this is the reason why I timed this entry today. AKO MISMO has been receiving over 1000 dog tag requests daily. Finally, we will be having the AKO MISMO DOG TAG DAY on Friday, June 12 at the Fort Global City Open Field. It will be a day-long event starting 2pm. Dog Tags will be sold at P40 each and will serve as your ticket and ID to the event. Proceeds will go to the beneficiary charity partners. Caritas Manila, UN Stand up Against Poverty, World Vision, Dynamic Teen Company, ERDA, UP PGH Cancer Institute Foundation, Gawad Kalinga, Cutis Laxa Benefit, PNP Badge of Honor Foundation, PLDT Smart Foundation, and DDB Cares.

There will be many many bands performing, from the up and coming to the iconic bands today like Bamboo, Ely Buendia and Pupil, The Dawn, Kamikaze, Kjwan, and Up Dharma Down. The event will run all the way until evening. There will be raffle prizes as well. I'll see you guys there!

You can also visit www.akomismo.org

Chris