"Great Things Start from Small Beginnings..."

This phrase probably rings a bell to many of you. Yes, that catchy line together with the two words "MILO everyday" will always be engrained in our heads. Sometimes it even gives me the 'last song syndrome'. That's the product of a very effective marketing campaign that MILO has created over the years. Despite rarely watching TV while i was growing up, i somehow came across that Milo jingle one way or another.

Some of you have already seen my latest MILO commercial together with Japoy Lizardo and Nica Calapatan. So far, I've received all very positive feedbacks and I am so delighted! People have been congratulating me but I tell them that it's indeed the ingenuity of the director (probably the best in the industry), the production team as well as the agency who conceptualized the storyboard. As talents in the commercial, our role was to simply be ourselves, act a little and be patient during the shooting dates. It took several days to complete this masterpiece. Those in the industry have been telling me that it's the best Milo commercial they have ever seen! I don't know about that but I'm glad to be part of it.

Going back to the shoot, my scenes alone already required 3 different locations. I spent a day and a half completing my part alone. And i had to do it without my contact lenses because of an infected eye. How timely! I could hardly see the faces of the kids and people around me, mostly shapes only. Our first location was in Pila, Laguna, a very quiet town that clearly depicts the influence of Spanish architecture. Our call time was at 430am, so we had to leave Manila at about 3am. For my 2nd day, we shot in the pier area in Manila and in Sta Cruz. It was truly fun experience! Especially getting to interact with the kids. They were very 'makulit' and kept asking me questions. But having them around and looking at you as their idol, it really inspires me to do good and preach them the right values!

I grew up with Milo. I joined the Milo BEST basketball clinic when I was 7 years old. I joined the Milo tournaments, 3 years in SBP and 2 years in Paserelle while I was studying in Xavier. I remember the Milo trucks that gave out free MILO, we all loved that! I got to travel around the Philippines at a very early age to compete with the champions of the other provinces. It was an experience that molded me to become who I am today. Those were the days when you would play bigger and stronger kids but that gave me the courage to keep competing and become a better player. I learned the value of discipline and managing my time wisely as well!

It's an honor to be chosen as one of MILOs ambassador and I am truly grateful! Their thrust is one that I agree with 100%, building character and champions through sports! Now, watch this link and I would appreciate your feedback. :)

MILO Mondial

Chris